Yesterday, Samsung released a teaser on their official YouTube channel with the title “The Camera. Reimagined.” The description below the video is saying “On 02.25.2018, forget everything you know about the camera.” You can watch the teaser on the link here. It seems it is about the upcoming Samsung Galaxy S9 phone. The video starts with Samsung camera lens, probably symbolizing the past technology. May be that is how they saw the interchangeable lens camera business and that’s why they quit the market.

I see Samsung’s new strategy in concentrating on mobile devices and their cameras. In the last few months Apple’s iPhone, Google’s Pixel2 and even Huawei phones jumped ahead, so Samsung need to step up and get back in the game with the new Galaxy S9 camera.

The announcement will be on February 25, 2018.

Adobe’s announcement that they split Lightroom to two versions – Lightroom Classic CC (the old Lightroom) and the Lightroom CC – which will be cloud based version with mobile interface made lots of noise in the photography community. People have different concerns and some of them are not without reasons. At the same time DxO announced that they acquired Nik’s plugins from Google, and will soon offer a new version with lots of new features (the current one will stay free). Another announcement, may be even more intriguing, is the one coming from Macphun – the announcement of Luminair 2018. This version will finally work on both PC and Mac, will offer RAW editor, new filters powered by artificial intelligence, digital asset management platform, and many more.

On October 25, Sony announced the third version of their A7R camera – A7RIII. Keeping the same body design and the same sensor of it’s predecessor, they managed to squeeze more out of them, and to improve pretty much everything else.

The full detailed review with sample pictures will come soon, so this article is going to briefly touch some of the main features and characteristics of this new model, and compare it with the direct competitors.