Lightweight, compact and affordable – this is how we can describe the just announced SONY FE 35mm f/1.8 lens. The f/1.8 aperture allows the lens to remain small and well balanced on both APS-C and full-frame Sony cameras.

Some other, not so obvious things, make this lens very desirable addition to each camera bag. Either for Professionals, enthusiasts or beginners. The linear auto-focus motor for quickly and accurately locking onto your subject, the customizable focus hold button, as well as the small minimum focus distance of just 0.22cm (0.73ft) will be a huge advantage over the older Sony FE 28mm f/2 lens.

On April 10 Sony released firmware version 3.0 for the Sony α7R III and α7 III. The update gives α7R III and α7 III users new AF capabilities as well as an advanced built-in intervalometer for time lapse.

Interval Shooting

This new software adds a built-in interval timer, enabling photographers to easily capture and create time-lapse movies. The new feature can be set for anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity is available to be adjusted to “High”, “Mid” or “Low” in order to reduce changes in exposure. Sony also added a playback function that allows you to actually get an in-camera playback of the time lapse instantly.

On March 19 Sony Electronics Inc. announced new leadership changes to its imaging and professional business. Neal Manowitz, prior Vice President of Sales and Marketing, was promoted to the position of deputy president, Imaging Products and Solutions – Americas (IPSA) business unit.

Manowitz, whose prior leadership helped Sony rise to No. 1 in the Mirrorless and Full Frame camera markets, will now oversee the company’s imaging and professional products and solutions portfolio.