At the end of March, Amazon and some other stores are running huge discounts on Sony FE lenses. Amongs them are Rokinon discounts. Some of these lenses have exceptional quality and the current discounted prices makes them excellent choice for the Sony FE system.

On February 26, 2018 Sony announced the third generation of the A7 camera line – Sony A7 III. The original A7 was the first Sony mirorrless camera, released back in 2013. It was amazing how a full frame camera can be squeezed in such small body, but the camera had some major lay-downs. It was slow and not very responsive. An year later, in November, 2014 Sony released the second generation of A7 camera line. It was improvement over A7 but incremental, without any big updates.

Yesterday, Samsung released a teaser on their official YouTube channel with the title “The Camera. Reimagined.” The description below the video is saying “On 02.25.2018, forget everything you know about the camera.” You can watch the teaser on the link here. It seems it is about the upcoming Samsung Galaxy S9 phone. The video starts with Samsung camera lens, probably symbolizing the past technology. May be that is how they saw the interchangeable lens camera business and that’s why they quit the market.

I see Samsung’s new strategy in concentrating on mobile devices and their cameras. In the last few months Apple’s iPhone, Google’s Pixel2 and even Huawei phones jumped ahead, so Samsung need to step up and get back in the game with the new Galaxy S9 camera.

The announcement will be on February 25, 2018.