We have a long, almost 20 years, relationship with Nikon. It was not very easy to write this article, especially on Friday 13th, and coincidentally on the 100th anniversary of Nikon.

After the marvelous F100 (1999), N80(F80) (2000), and FM3A (2001), my first digital camera from Nikon was Coolpix 4300. That little 4 mpx camera changed the way I was looking at Photography, when it was released in 2002. It was so small and convenient to bring everywhere that I found myself constantly taking pictures of everything,  experimenting new techniques, and… I didn’t have to develop film anymore.

Several years later I bought my first Digital SLR and since then I have owned many models, including D80, D200, D5000, D5500, D7000, D800, D800E, D750, D810, and D850. I also had the chance to use many other models, so my overall experience with Nikon cameras and lenses can be considered to be at least “advanced”.

On February 26, 2018 Sony announced the third generation of the A7 camera line – Sony A7 III. The original A7 was the first Sony mirorrless camera, released back in 2013. It was amazing how a full frame camera can be squeezed in such small body, but the camera had some major lay-downs. It was slow and not very responsive. An year later, in November, 2014 Sony released the second generation of A7 camera line. It was improvement over A7 but incremental, without any big updates.

On October 25, Sony announced the third version of their A7R camera – A7RIII. Keeping the same body design and the same sensor of it’s predecessor, they managed to squeeze more out of them, and to improve pretty much everything else.

The full detailed review with sample pictures will come soon, so this article is going to briefly touch some of the main features and characteristics of this new model, and compare it with the direct competitors.