There is a Limited time offer – a Sony Trade-Up at Adorama to trade in any working digital interchangeable lens camera (DSLR or Mirorrless) or lens and receive up to $300 savings. This is in addition to applicable instant savings, plus the value of the trade-in applied toward the purchase.

Products Eligible for Trade Up Bonus:

Sony a7R III Camera Body
$300 Trade-in Bonus + $200 Instant Savings

Sony Alpha a9 Camera Body
$300 Trade-in Bonus + $400 Instant Savings

Sony a7R II Alpha Camera Body
$200 Trade-in Bonus

Sony Alpha a7S II Camera Body
$200 Trade-in Bonus

CFexpress – the next generation memory cards for digital imaging

As technology progresses, we see that the memory cards are getting faster and with bigger capacity. For many years, CompacFlash was “the standard” of the imaging industry and was widely adopted by most companies desiring the highest capacity and performance available. SD cards, long perceived as non-professional media, fought their way to still be dominant on the market today. Nowadays very few cameras use cards different than SD. Nikon use XQD cards in their D5, D500 and D850, while Canon use CFast cards in their 1D X Mark II and dual CFexpress Type B in 1D X Mark III. Several older models use Compact Flash cards and this is it. All other cameras use some variation of SD cards – SD, SDHC, SDXC. Will a new standard (CFexpress) raise from the ashes of XQD ad CFast?

Since its release in 2017, Sony 24-105mm f/4 lens has been a hit. It is the beginning of July 2018 now and the lens is still on preorder in all camera stores.Yes, small batches have been released and if you pre-order it is most probably that you will receive one soon, but it is not available for direct buy online.

While waiting for this lens to come, Tamron announced, and later released, a brand new 28-75mm full frame lens with constant f/2.8 aperture. It was probably released to compete with the Sony GM 24-70mm f/2.8, as many of the reviewers jumped to compare the two. Yes, both lenses have similar focal length, and both have constant f/2.8 aperture, but pricewise are very different. While the Sony GM 24-70 F/2.8 is almost $2,200, the Tamron 28-75mm f/2.8 is only $799.

Couple of weeks ago my Sony 24-105mm f/4 finally arrived. Because there were no signs that it can be delivered on time for the two upcoming events I had to shoot, I decided to rent the Tamron 28-75mm f/2.8 as well. At the end both lenses arrived on time, so I had the opportunity to shoot with both lenses at two weddings, and also use them for some casual family pictures.